A little about us...

American Rag is a vintage business within the Melbourne CBD which has been operating for over 28 years. We specialize in vintage clothing, footwear and accessories for men, women, boys and girls.


Our Story

American Rag was the first vintage store of its kind to be established in Melbourne, opening in the 'New' Melbourne Central Shopping center in 1991. Our team travels regularly to the USA to gather unique items which form the beautiful and extensive range we stock throughout our stores.

Everything in the stores is hand picked to ensure the finest range is available. We restock at least once a week from our secret warehouse so you can be sure to find something new and exciting each time you enter the store!

Eileen, American born, Australian residing vintage pioneer is the brains and the braun behind the operation that is American Rag. She is well known for her vintage knowledge and her eye for incredible product and it is because of this that American Rag is such an integral part of Melbourne's vintage soul and has remained so for such a long time.

If you are a vintage lover or a vintage dabbler, American Rag will have something for you.
— Eileen Carney, Vintage Pioneer & Owner of American Rag