American Rag was the first vintage store of its kind to be established in Melbourne, opening in the 'New' Melbourne Central Shopping centre in 1991. Our team travels regularly to the USA to gather unique items which form the beautiful and extensive range we stock throughout our stores.

Everything in the stores is handpicked to ensure the finest range is available. We restock once a week from our secret warehouse, so you can be sure to find something new and exciting each time you enter the store!